Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

VINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5c

VINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5c

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Men's Nike Air Max Zero Essential Running Shoes, 876070 006 Multiple Sizes Black,NIKE AIR FORCE 1 FOAMPOSITE "TRIPLE BLACK" SIZE 9 NEW W/BOX 200 (AH6771-001),

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Air Jordan XI low argon size 11 space jam XII 12 13 concord bred gamma elephant,Nike Lebron Soldier 10 SFG Lux Men's Basketball Light Bone, BNWB,,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

VINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5cVINTAGE 1990'S NIKE YOUTH BASKETBALL BOYS SIZE SIZE SIZE 1 WHITE BLUE PINK SOFT COLORS aeef5c

Item specifics

Condition: New without box :
A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or may be missing original packaging materials (such as the original box or bag). The original tags may not be attached. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category. See all condition definitions- opens in a new window or tab
Seller Notes: All Our Items Are 100% Money Back Guaranteed! THIS IS A VINTAGE ITEM AND DUE TO ITS AGE MAY HAVE SOME MINOR IMPERFECTIONS. PLEASE LOOK AT ALL PICTURES CLOSELY.
Euro Size: 0 Pattern: Solid
Brand:

NIKE

Color:

WHITE/ TILE BLUE/ FLAMINGO PINK

US Shoe Size (Men's): 1 Country/Region of Manufacture: Korea, Republic of
Features: Retro Style: Basketball Shoes
Width: Medium (D, M) UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike PG2 NCAA Madness Time to Shine Paul George,Nike Knicks Dunk High Size 8.5 - OG from 2003 - ALWAYS 100% AUTHENTIC,Nike Air Jordan 1 Retro High - Triple Grey Suede,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar