Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5

Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

nike KD 8 mens basketball trainers 749375 807 sneakers shoes,PUMA Men's Ignite Limitless Boot Sneaker - Choose SZ/Color,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Kobe Bryant XI Elite Low Easter Skeleton 11.5 Grey/Volt Mango 822675-078,John Elliott x Nike NikeLab Vandal High Sail US Size 9,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5Jordan Retro 8 Phoenix Size 10.5 Vnds Vnds Vnds bb9be5

Item specifics

Condition:
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Model:

Jordan 1

Type: High Top Style: Basketball Shoes
US Shoe Size (Men's): 12 Euro Size: EUR 46
Material: Leather Width: Medium (D, M)
Brand Type: Premium Features: Retro
Product Line: Jordan Retro Color:

Blue

Brand:

Jordan

Pattern: Solid
UPC:

0887223097945

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NIKE Men's Air Max Full Ride TR Cross Trainer,Asics DYNAFLYTE 3 Mens 1011A002.401 Deep Aqua/White Running Shoes,Skechers Sport 51448 Mens Skech Flex Power Alley Oxford- Choose SZ/Color.,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar