New Mens Nike Nike Nike Air Max 90 Ultra Essential Size 11.5 Black White Style 819474-010 930580
Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”
Nike Roshe 2 Men's Flyknit Wolf Grey White Running Training 844833-002 SZ 9 10,Rare NIKE AIR JORDAN 1 FLIGHT 4 HIGH TOP Jordan Retro 820135-300 SIZE 11,
For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.
These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?
Nike Blazer Mid Prm Vntg Stars Size 10 Gym Red Light Gum Brown 638261-602 Suede,Nike Air Huarache Run Ultra Men's Running Shoes Black/White 819685-016,
Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.
In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
|Product Line:||Nike Air||Style:||casual|
|Idset_Mpn:||819474-010||Width:||Medium (D, M)|
|US Shoe Size (Men's):||11.5||Color:|
Does not apply
For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.
AH9709 001 NIKE POCKETKNIFE MEN'S TRAIL HIKING RUNNING SHOES SIZE 11.5 GREY,Air Max 95 Black Anthracite,NIKE Men's Air Versitile Nbk Basketball-Shoes,
Have you seen this ad yet? What do you think?