Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

NIB MENS SIZE 9 JORDAN JORDAN JORDAN SUPER.FLY 2017 SNEAKERS BLACK 921203-001 c31f28

NIB MENS SIZE 9 JORDAN JORDAN JORDAN SUPER.FLY 2017 SNEAKERS BLACK 921203-001 c31f28

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

ASICS Men's JB Elite Wrestling Shoe,New Men Hot Sale Leather Lace Ups Athletic Embroidered Leisure Casaul Sneaker SZ,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Converse John Varvatos X Ctas Hi Men Shoes 11 Womens 13 ) Tagged 150.00!!,Nike SB Check Solar Men's Skateboarding Shoes 843895-006,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Basketball Shoes
Color:

Black

Width: Medium (D, M)
Brand:

JORDAN

US Shoe Size (Men's): 9
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

New Nike Men's Internationalist Leather Gray/Black Shoe Size 7.5,Saucony Men’s MARAUDER 2 Athletics Shoes, Black/ Gray, Size 9,Eur42.5,ADIDAS ORIGINALS TUBULAR SHADOW MAROON BLACK WHITE MENS SIZE SNEAKERS CQ0927,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar