Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Reebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fc

Reebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fc

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

adidas Performance Mens Powerlift.3.1 Cross Trainer, Chalk Pearl/Chalk 4 M US,Nike Dunk High Premium Earthquake Purple/Grey 306968-501 New DS Size 12,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Air Huarache Run iD Grey Black Red White SZ 8 ( 777330-982 ),New Balance MRL247LG Black Olive Grey Nubuck Knit 247 Men's 8.5 - 11,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Reebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fcReebok BS9745 Mens CL Leather GI Cross Cross Cross Trainer- Choose SZ/Color. c545fc

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UPC:

0190311302815

Style: Sport Brand:

Reebok

US Shoe Size (Men's): Multiple Variations Model:

BS9745

Size Type: Regular MPN:

BS9745

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NEW MEN'S JORDAN SC-3 OFF COURT SHOES BLACK ANTHRACITE 629877 021 SIZE 9.5 / 10,ADIDAS CONSORTIUM PRIMEKNIT PUREBOOST 6-13 GREY RED B35164. PURE BOOST PK. NMD,Nike Lunarestoa 2 Essential Mens Running Shoe 811372 400 Size 9.5,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar