Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Brand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cb

Brand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cb

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

NIKE ZOOM KD7 35000 Degrees KD SIZE 10.5 Price Reduced,Nike Air Jordan 3 Size 10 - Tinker Hatfield (2018 release),

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Reax 8 Training Mens Size 9 Black Graphite 621716 001,Nike Air Vapormax Flyknit 2 Mens 942842-001 Black Grey Running Shoes Size 11,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Brand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cbBrand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cbBrand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cbBrand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cbBrand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cbBrand New Nike Men's SF AF1 AIR AIR AIR FORCE 1 AR1955-100 White/Red Shoes Size 8.5 f1c8cb

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Brand:

Nike

Material: Leather Closure: Lace Up
Color:

White/Red

Model:

Nike Air Force One

Product Line: Nike Air Force 1, Air Force One Upper Material: Leather
Euro Size: EUR 42 Style: Athletic Sneakers
Pattern: Solid US Shoe Size (Men's): 8.5
Width: Medium (D, M) Country/Region of Manufacture: Vietnam
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Mens SB Zoom Dunk High Pro Size 12 Obsidian White 854851-441,Nike Zoom Bruin SB Size 9.5 Camo Moss Green Shimmer Dark Sage 2010 366665 301,NIKE SFB 6” SPECIAL FIELD BOOT DUST GREY RIVER ROCK 862507 003 SZ 9.5,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar