Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77

Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

2003 Nike Zoom LeBron James Generation 1 Size 10.5 No Box USED Original Release,Nike Air Zoom Cage 3 HC Tennis Shoes Men's Size 11.5 White Blue 918193-114,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

2007 Nike Dunk ZOOM AIR REGIME SB BLACK PEACOCK BLUE TEAL WHITE 314067-031 NEW 8,Nike Zoom Vomero 11 Mens Running Training Shoes Squadron Blue/Crimson 818099 401,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77Nike Men's Lebron XIII 13 Low Basketball Shoe Burgundy Gum 9.5 831925-610 Size 9.5 Gum 836c77

Item specifics

Condition: New with defects :
A brand-new, unused, and unworn item.?Possible cosmetic imperfections range from natural color variations to scuffs, cuts or nicks, hanging threads or missing buttons that occasionally occur during the manufacturing or delivery process.?The apparel may contain irregular or mismarked size tags. The item may be missing the original packaging materials (such as original box or tag).? New factory seconds and/or new irregular items may fall into this category.? The original tags may or may not be attached. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: These shoes were a floor sample and tried on by customers inside the store. No box.
Model:

Nike LeBron James

US Shoe Size (Men's): 9.5
Style: Basketball Shoes Color:

Burgundy

Product Line: Lebron Brand:

Nike

Width: Medium (D, M) UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Hyperdunk 2016 FK "USA AWAY" 843390 446 Obsidian/Crimson Men's Shoes Sz 14,NIKE AIR FORCE 1 PREMIUM "PIXIE" FLASH/WHITE ATOMIC GREEN 312945-412 SIZE 13,Nike Vortak Grey Black White Mens Sock-Like Lifestyle Shoes Sneakers AA2194-004,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar