Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42

NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike Wmns Free RN Flyknit 2017 Atmosphere Grey Running Trainers 880844-007,Nike SB Zoom Janoski Decon Mens Size 10 Shoes Light Bone AA4277 001 Skate,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Tanjun Racer Men's Running Shoes, 921669 003 Size 9 NEW,Nike SB Dunk Mid "White Widow" Sail/Fresh Mint Size 9,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42NIKE FLEX FLEX NIKE EXPERIENCE RN 4 ruby red mesh athletic running sneakers sz. 7.5 388d42

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: PRE-OWNED CONDITION!
Brand:

Nike

Color:

RUBY RED

Width: Medium (B, M) Pattern: Solid
Material: MESH US Shoe Size (Women's): 7.5
Style: Running, Cross Training Shade: RED, ORANGE
Heel Height: Flat (0 to 1/2 in.) Fastening: Lace Up
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike SB Blazer Zoom Grey & White Suede Skate Shoes 9.5,New Nike Men's Air Penny V LIL' Shoes (628570-601) Atomic Red/White/Black,Nike Air Jordan 4 Retro IV NRG Levis Black Sz 10.5 AO2571-001 Blank Tag,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar