Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

2012 Nike Air Jordan Retro 5 "Grape 2013 Release" White/Emerald Size Shoes Size White/Emerald 11.5 f61d18

2012 Nike Air Jordan Retro 5

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

NWT Nike Metcon 1 One Men Black Metallic Silver Grey 704688-002 Crossfit Shoes,AUTHENTIC Nike Women's Air Max Thea Black/Wolf Grey, White/Black Metallic Silver,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

NIKE AIR PRESTO GPX "OLYMPICS" USA RUNNING SHOES 848188 004 Size 9 New in box,Jordan V Sz 12 White/Fire Red-Black - air retro 2006 5 vii vi iv iii grape,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5 2012 Nike Air Jordan Retro 5

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: Shoes are in used condition. Showing some fading & scratches on both shoes.
Modified Item: No Color:

White

Style: Athletic Sneakers Euro Size: 45.5
US Shoe Size (Men's): 11.5 Brand:

Nike Air Jordan

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Men's Brand New Nike Air Penny V HL Athletic Fashion Era Sneakers [628568 701],Mens Nike Air Force 1 High Riccardo Tisci Icarus AQ3366-601 Size 9,NIKE AIR MAX 90 ULTRA 2.0 BR MENS RUNNING SHOES SIZE: 9 TROOPER GREEN 898010 200,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar