Nike Air Trainer 1 Knicks Neutral 2003 Neutral Knicks Grey Mesa Orange 306530 081 Mens Sz 10 85a43c
Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”
Nike Women’s Reax Ruckstar Training Shoes White 415355 EUC Size 7.5,Nike Tiempo Premier '94 Mid SP OBSIDIAN Studs FCRB Soccer Size 10,
For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.
These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?
2009 Nike Air Jordan I Retro 1 PREMIER WHITE METALLIC PLATINUM GUM NEW DS 12,Nike Air More Uptempo Retro Triple White Size 9.5 921948-100 Jordan Pippen Kobe,
Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.
In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“Sneaker Has Been Worn 2-3 Times By Me. Comes With Laces And Original Box”|
|Euro Size:||EUR 44|
|Style:||Running, Cross Training||Model:|
|US Shoe Size (Men's):||10||Features:||Retro|
|Country/Region of Manufacture:||Indonesia||Material:||Leather|
For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.
Nike Tiempox Genio II Leather IC Indoor Soccer Futsal Black White Gold Mens 9.5,Nike Air Jordan 11 White Retro Legend Blue Black Size 9.5 378037-117,7 WMNS nike Air Max 90 Essential Blue white multicolor 616730 029 running casual,
Have you seen this ad yet? What do you think?