Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581ad

Nike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581ad

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike iD Roshe Run Splatter Mint Black 704691-992 size 10.5 1,Nike Air Jordan Retro XI 11 George Town Low Tuxedo 528895-007 DS Sz 10.5 NEW,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

2012 Nike Air Jordan Retro 5 "Grape 2013 Release" White/Emerald Shoes Size 11.5,2017 Nike Air Jordan Retro XI 11 Win Like '96 GYM RED Black 378037-623 Men 10.5,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581adNike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581adNike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581adNike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581adNike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581adNike Air Epic Speed TR ll Men's Shoes Cross Training Size Gray New Size Training 10 9581ad

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Brand:

Nike

US Shoe Size (Men's): 10 Style: Athletic Sneakers
Width: Medium (D, M) Color:

Gray

UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NIKE SB STEFAN JANOSKI MAX SZ 9 SKATE SHOES UNIVERSITY RED WHITE 631303 662,NIKE AIR MAX 24-7 WOMENS SZ 10.5 NEW IN BOX,NIKE QUEST WOMEN'S ATHLETIC RUNNING/WALKING BREATHABLE DURABLE GREY COMFY SHOES,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar