Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

New Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38d

New Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38d

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Wmns Nike Zoom Fly White/Glacier Blue/Polarized Blue/Metallic 897821 104 Sz 7.5,Nike NikeLab Zoom Fly NYC New York City Marathon Black White Size 10 AH5088 001,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

2015 NIKE SOCK DART SP JULY 4TH USA INDEPEDENCE DAY SPORT ROYAL BLUE BLACK DS 11,NIKE WOMEN AIR VAPORMAX FLYKNIT ID BLACK-RED SZ 6 [AH0003-995],

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

New Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38dNew Air Men's Nike Air New Max Flair Running Shoes Size 10 Style 942236-005 3da38d

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Color:

Light Bone/ White-Cool Gray

US Shoe Size (Men's): 10 Product Line: Nike Air
Style: Athletic Sneakers Euro Size: 44
Width: Medium (D, M) Brand:

Nike

Country/Region of Manufacture: China Idset_Mpn: 942236-5
UPC:

887224295036

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Air Jordan 1 KO Sz 10.5 DS Black Shadow Grey AJKO Retro 638471-003 Swoosh,NIKE Magista Onda FG Men's Soccer Cleats Style 651543-770,Nike Free X Metcon Mens AH8141-103 White Sepia Stone Training Shoes Size 8.5,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar