Nike Free RN Flyknit OC Multi-color (843430 10, 999) Men's Sz. 10, (843430 44 EUR SAMPLE 9628ad
Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”
Nike Lunar Force 1 Duckboot Medium Olive Gum Silver 805899-201 Sz10 P1/N4101,Women's NikeAir Shoes Size 7.5, White, Pink, Purple,
For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.
These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?
Nike Wmns FS Lite Run 2 SIZE 6.5 Black/Dark Grey-White,Nike Air Trainer Sc High Hyper Turquoise 302346 301 Bo Jackson Bo Knows Sz 11,
Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.
In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
|Seller Notes:||“These are NIKE Beaverton Campus marketing samples that have some small pen writing on the midsoles. Otherwise, they are in mint condition. Has sample tag.”|
|Idset_Mpn:||843430-999||Width:||Medium (D, M)|
FLYKNIT FREE RN
|US Shoe Size (Men's):||10|
|Style:||Running, Cross Training||Color:|
|Product Line:||FLYKNIT||Euro Size:||EUR 44|
Does not apply
For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.
NIKE Men's Lunarstelos Running Shoe Black/Metallic Silver/Anthracite,New Mens Nike Air Max Stutter Step Sneaker 599565-005,Nike Men's Air More Uptempo QS NYC AJ3137-001 New York City Grey Navy Size 12,
Have you seen this ad yet? What do you think?