Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

2018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb0

2018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb0

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Women's Nike 724858-003 Flex Trainer 5 Training Shoe Size 6.5 Pink & Grey,2018 Nike Air Jordan 18 XVIII Retro White Royal Blue Size 10.5. AA2494-106,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

New NIKE MENS LUNAR FINGERTRAP TR TRAINING SHOES Blue White Gum Navy Finger Trap,Nike Flyknit Rosherun FRANCE NM sz 11.5 W SP NEW 652804 446 World Cup,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

2018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb02018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb02018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb02018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb02018 Max W Nike Air Max 2018 97 OG Metallic Gold Varsity Red 885691-700 Size 5-12 LIMITED c86cb0

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Low Top
Color:

Gold

Material: Leather
Brand:

Nike

Width: Medium (B, M)

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NEW Nike Court Force Low 313561-015 Mens Shoes Trainers Sneakers SALE,Nike Air command force ultramarine size 9,nike air max 1 essential Size 12,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar