Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Shoes Air Jordan Trunner LX Black History Month Gold Shoes Nike 8.5 Mens 909408 032 9b3e18

Nike Shoes Air Jordan Trunner LX Black History Month Gold Shoes Nike 8.5 Mens 909408 032 9b3e18

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike Air Jordan 1 Re Hi Double STRP [AQ7924-001] Men Casual Shoes Black/Sail,2018 Nike Air Jordan XI 11 Low Emerald / Easter Retro size 10.5,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

NIKE JORDAN CP3.VII AE MENS BASEKTBALL 644805,Womens Nike Air Max TailWind 8,gray/black athletic running shoes size 7.5,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Shoes Air Jordan Trunner LX Black History Month Gold Shoes Nike 8.5 Mens 909408 032 9b3e18Nike Shoes Air Jordan Trunner LX Black History Month Gold Shoes Nike 8.5 Mens 909408 032 9b3e18Nike Shoes Air Jordan Trunner LX Black History Month Gold Shoes Nike 8.5 Mens 909408 032 9b3e18

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Idset_Mpn: 909408 032
Features: Slip Resistant, Hook and Loop Model:

Trunner LX

US Shoe Size (Men's): 8.5 Style: Athletic Sneakers
Color:

Black

Product Line: Air Jordan
Euro Size: EUR 42 Width: Medium (D, M)
Brand:

Nike

Pattern: Solid
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Men's Nike Air Max 1 Premium Shoe - Black/Total Orange/White/Black,Nike Lunarepic Low Flyknit 2 Running Black Men Size 11,Nike Flex Supreme TR 5 Womens 885916-003 Dark Grey/Punch Training Shoes Size 9,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar