Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

DS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091d

DS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091d

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike React Element 87 Desert Sand Size 12 With RECEIPT!,Nike Jordan CP3.VIII X Challenge Red/Yellow-Black-Infrared Chris Paul 717099-605,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

NIKE AIR JORDAN 5 RETRO GAME ROYAL BLUE " BLUE SUEDE" SZ 10.5 [136027-401],Nike Air Jordan DMP 11 Size 11.5 Comes With OG Everything!,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

DS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091dDS NIKE AIR JORDAN DEEP 12 RETRO DEEP JORDAN ROYAL BLUE SZ 10 TAXI PLAYOFF 130690-400 BRED 34091d

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Basketball Shoes
Color:

Blue

Product Line: Air Jordan 12
Euro Size: 44 Features: Retro
Brand:

Nike

US Shoe Size (Men's): 10
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Air Jordan 7 Retro "Bordeaux" 2015 Size 12,Nike Lebron XI 11 Kings Crown EXT Size 8 Brand New XV,Nike Air Jordan Retro XI Win Like 96 Red Chicago Bulls 378037 623 Size 12 XII IV,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar