Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790

NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

1802 Nike Air More Money Men's Sneakers Sports Shoes AJ2998-002,Nike Air Jordan V 5 Retro TRIPLE BLACK LEATHER PINNACLE LUX 881432-010 sz 8,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Foamposite Pro Crimson Galaxy Mirror Sb Dunk Jordan 1 OG 2 Don C 3, 4,11,Nike SB Dunk High Premium “Chicken and Waffles” 313171-722 Size 10 (w/ Box),

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790NIKE AIR JORDAN 13 – (XIII) OG 1997 – 13 (BLACK/TRUE RED – WHITE) size 10 *AUTHENTIC! 32e790

Item specifics

Condition:
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Brand:

Nike

Material: Leather Product Line: Air Jordan 13
Euro Size: EUR 44 US Shoe Size (Men's): 10
Features: Green hologram at the heel Country/Region of Manufacture: China
Color:

Black/True Red - White

Style: Basketball Shoes

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

2012 Nike Air Jordan IX 9 Retro COOL GREY WHITE 302370-015 Men’s Size 9.5,Nike Air Force 1 Special Field SF AF1 Triple Black Gum Sole 864024-001 Size 8-13,Nike Kobe 9 IX Elite All Star Size 13. 641714-003 jordan bhm what the,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar