Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

NTG Camo Cotton Structured Low Baseball Crown Curved Baseball Low Ball Cap Hat 787d2b

NTG Camo Cotton Structured Low Baseball Crown Curved Baseball Low Ball Cap Hat 787d2b

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

NEW JOHN DEERE JD Growing Together Authentic Snapback Trucker Hat Baseball Cap,NEW ERA 59FIFTY PHILADELPHIA EAGLES CLASSIC WOOL FITTED HAT/ CAP sz. 7-1/8,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Hard Rock Cafe Hat Cap Tan Guitar Logo Hollywood Adjustable 100% Cotton,Trucker Hat Cap Foam Mesh Baseball Champion Never Loses Win Or Learn,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

NTG Camo Cotton Structured Low Baseball Crown Curved Baseball Low Ball Cap Hat 787d2bNTG Camo Cotton Structured Low Baseball Crown Curved Baseball Low Ball Cap Hat 787d2bNTG Camo Cotton Structured Low Baseball Crown Curved Baseball Low Ball Cap Hat 787d2b

Item specifics

Condition:
New with tags: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as
Size: Adjustable - Snapback
Shade: NTG Brand:

DECKY

Cond.: Brand New Style: Ball Cap
Return Policy: Returns Accepted / No Hassle Color:

NTG

Dont See What You Want?: Contact Me and I will do my best to get it for you Material: 100% Cotton
Product Status: Ready to Ship UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

|B-RGW17GWSNL-TFA| 47 Brand Cap – Mlb New York Yankees Clean Up Curved V Relax F,STETSON Men's Size large 6 panel driving cap Hat 100% cotton COLOR grey,REV3TEAM Rev3 Team Snapback Mesh Trucker Hat Racing Triathlon,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar