Black Native Indian back Chief baseball hat cap embroidered snap back Indian 6f2cf7
Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”
City Of Los Angeles T-Shirt Color Black Small Size,Parish Nation Snapback Cap/Hat PN Embroidered White Letters 6 Panel Burgundy,
For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.
These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?
Port Authority Camouflage Fleece Beanie. C901,Trukfit Big Hats & Caps BoysCheck Beanie Hat White One Size NEW NO TAX FREE,
Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.
In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!
|Condition:||Pre-owned : |
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.
|Seller Notes:||“Black Native Indian Chief baseball hat cap embroidered snap back. Please see photos -hat is pre-owned and appears to be slightly worn. material is wrinkled.”|
Mitchell & Ness
Does not apply
For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.
Buffalo State Bengals NCAA Orange Flat Bill Snapback Baseball Ball Cap Hat Hats,Kobe Bryant KB20 Villain Black White / Gold Logo New Era 9Fifty Snapback Hat,KANGOL NO LOGO Prix Blocked Casual Bucket Hat-Denim Blue-Large-NWOT SAMPLE,
Have you seen this ad yet? What do you think?