Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9

Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

NEW Nike Sock Dart SE Premium 859553-400 Mens Shoes Trainers Sneakers SALE,NIKE AIR FORCE ONE 1 LOW 10 1 PIECE LASER LIMITED RELEASE PALOMINO UNDFTD,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Air Jordan 11 Retro Low Respect Re2pect Derek Jeter Size 11,Nike Air Jordan 2011 size 8.5 436771 101,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9Nike Kyrie 4 Mamba Mentality Basketball Shoes AV2597-001 Men's 11 Size 11 Men's 4f50e9

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Model:

Kyrie

Idset_Mpn: AV2597-001 Modified Item: No
US Shoe Size (Men's): 11 Country/Region of Manufacture: China
Color:

Multi-Color

Style: Basketball Shoes
Euro Size: EUR 45 Product Line: Kyrie 4
Brand:

Nike

Width: Medium (D, M)
UPC:

191886420362

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Tempo Black and Neon Paint Splatter Indoor Soccer Shoes Mens Sz 8.5 M 42 EU,NIKE LUNAR MAGISTA II FK MEN SHOE, TEAM RED, 852614 600,Nike Air Max Thea Ultra Flyknit Pure Platinum/Pure Platinum 881175-002 SZ 6.5,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar