Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1d

Nike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1d

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike Air Max 95 QS <814914-700> Women's Sizes US 6 ~ 8 / Brand New in Box,WMNS Nike Free RN Distance 2 863776-600 Running Shoes Casual Trainers,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Mens Nike Air Jordan retro XX3 XXIII 23 Trophy room white gold 853336-123 OG 1 I,Nike Zoom Stefan Janoski CNVS SB 616490-004 Men's Gym Red White Black Skate NEW,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1dNike Air Force 1 High '07 LV8 Wheat Flax Sz 806403 200 Sz Flax 8.5 9afe1d

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
US Shoe Size (Men's): 8.5
Color:

Flax

Brand:

Nike

Country/Region of Manufacture: Vietnam Style: Athletic Sneakers
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NIB MENS NIKE KOBE A.D. MAMBA PACK PORT WINE ICE LAKERS BASKETBALL SHOES,Nike Womens Court Tradition II Leather Shoes 635425-060 Size 7 Grey Pink,Nike Air VaporMax Flyknit Utility Black Cool Grey White Pure Platinum AH6834-003,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar