Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

NIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1ac

NIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1ac

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

NEW Nike Mercurial Vapor XI SG Promo Mens 10.5 Soccer Cleats Purple 845051-586,Nike FOAMPOSITE PRO PRM AS QS (Vachetta Tan / Rose Gold) [920377-200] Men Sz 9,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

NIKE AIR MAX EXCELLERATE 4 US / 9 WOMEN SIZE,DS MENS NIKE AIR JORDAN Galaxy TRIPLE WHITE BB 820255 102 Sz 10.5 FREE AIR,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

NIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1acNIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1acNIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1acNIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1acNIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1acNIKE x APC AIR MAXIM 1 BLUE SP PITCH BLUE 1 Sz 9 607541 440 rare qs am1 max aff1ac

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: Worn a few times. Great condition
Brand:

Nike

Euro Size: EUR 42,5
US Shoe Size (Men's): 9 Pattern: Solid
Style: Running, Cross Training Type: Low Top
Width: Medium (D, M) Product Line: Nike Air Max
Color:

Blue

Country/Region of Manufacture: Vietnam
Model:

Nike Air Max 1

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Air Max 90 Comfort EM sz 11 Infrared Grey,Nike KD 9 Elite EP Racer Pink IX Kevin Wanda Durant MVP 878639 sz 10,NIKE METCON 1 AMP MF BANNED 822224-061 SZ 11.5 Bred JORDAN 1 Red Black,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar