Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472

Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Jordan 11 Retro Legend Blues Size 10,Nike Air Zoom LWP '16 Midnight Navy Mens Size 8-12- 918226-400,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Nike Air Jordan XXXII Low "Win Like 96" Mens Sz 10.5 Basketball Shoes AA1256-603,Nike free huarache carnivore SP mens running trainers 801759 413 sneakers shoes,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472Rare 2005 NIKE AIR MAX 1 No No No Liner NL Premium size US 9 grey/red 6b3472

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: used but in good condition please refer to pictures
Color:

neutral grey/red

Material: Leather
Brand:

Nike

Pattern: elephant print
US Shoe Size (Men's): 9 Country/Region of Manufacture: Thailand
Style: Athletic Sneakers

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NIKE MERCURIAL VAPOR XI FG TOTAL CRIMSON RED-VOLT-BLK-PINK SZ 7 [831958-871],adidas Originals I-5923 W Boost Blue White Women Running Shoes Sneakers CQ2529,Nike Sock Dart QS Safari Mens 942198-700 University Gold Running Shoes Size 10,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar