Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67

Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike Air Jordan 3 III Retro Wolf Grey Silver Black White 12 DS,Nike Kobe IX 9 Elite Low Flyknit iD Mamba Moments SZ 10.5 ( 677992-998 ) In Box,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

NIKE ACG BOOTS AIR MAX GOADOME BLACK LEATHER BOOT MEN SZ 12.5 865031-004,adidas TUBULAR X PK - Black - Mens,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67Nike Air Jordan Jordan Jordan XVIII 18 White Varsity Red Original 2003 sz 10.5 (305869-161) d81a67

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
US Shoe Size (Men's): 10.5
Color:

White / Red

Style: Basketball Shoes
Brand:

Nike

UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Kobe 7 VII Year Of The Dragon YOTD sz 12 nike jordan yeezy lebron 1 3 lot 4 5 6,NIKE KOBE 5 V PRELUDE FINALS MVP US 14 BRUCE LEE 3,ADIDAS PRO MODEL J GRADE SCHOOL US SIZE 4.5 STYLES85962,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar