Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Supreme Sz Blazer White Sz Supreme 10 80b498

Nike Supreme Sz Blazer White Sz Supreme 10 80b498

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

2012 NIKE AIR JORDAN I 1 RETRO KO HI RTTG BARCELONA 539541-035 shadow bred blue,New Nike Shox Gravity White AR1999-100 Size 10.5 / 11,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

W AIR MAX 90 ULTRA 2.0 FLYKNIT Sz: WMNS 8 (881109 003) Retail .00,Nike LeBron 12 XII EXT King's Cork Size 11.5 768829-100 kyrie bhm what the wheat,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498Nike Supreme Sz Blazer White Sz Supreme 10 80b498

Item specifics

Condition:
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Brand:

Nike

Width: Medium (D, M) Style: Athletic Sneakers
Material: Synthetic US Shoe Size (Men's): 10
Color:

White

UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

Nike Lunar Converge Men's Running Shoes,Air Pippen Black 325001 004 Men Shoe Sizes,NIKE MENS ACG AIR ZOOM TALLAC LITE OG BOOTS BLACK ANTHRACITE YELLOW 844018-001,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar