Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Nike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ec

Nike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ec

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Nike LEBRON SOLDIER 10 SFG LUX 911306-330 'CARGO KHAKI OLIVE' used 10.5 mens,Nike Air Zoom Spiridon '16 926955-105 Mens Lifestyle Shoes White [ Multi Size ],

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

DS NIKE AIR JORDAN 1 2001 ADDITION black/metallic silver 136060-002 sz 9.5,2014 LOOPWHEELER x NIKE LUNAR FORCE 1 LOOP QS JAPAN EXCLUSIVE 728937-001 sz 9.5,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Nike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ecNike Air Force PSNY 1 X PSNY Force Sz. 8.5M Brand New DS FREE SHIPPING 6f71ec

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Product Line: Nike Air
Style: Basketball Shoes Brand:

Nike

Width: Medium (D, M) US Shoe Size (Men's): 8.5

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

MEN'S NIKE TANJUN RACER SHOES Running Gray Navy White 921669 005 Size 10/ 10.5,Nike Air Bakin Tim Hardaway 9 Men 316383-001 VNDS,Mens Nike Air Vortex 17' White Gym Suede Wolf Grey Black 903896-003 Size 11.5,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar