NEW Men's Nike Air Max 2016 818135 Equinox Running 818135 2016 600 - Size: 8.5 3cf338
Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”
Nike Men's Air Max 2014 Running Shoe Size 10 (621077-402) DEEP ROYAL BLUE/GREEN,Nike Jordan Westbrook 0.2 Light Bone Men's Size 10.5,
For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.
These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?
Nike Zoom Vick 2 II OG Size 10.5 Black White Varsity Red 309332-002,NIKELAB KOBE X 10 ELITE LOW FLYKNIT PRM HTM BLACK WHITE BLUE 805937-010 in stock,
Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.
In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
|US Shoe Size (Men's):||8.5|
For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.
Nike Air Jordan 8 VIII Take Flight Olive Undefeated DS New Size 5Y 305381-305,Nike Kyrie 3 III Brotherhood Duke White Blue Cobalt Irving Men SZ 9.5 852395-102,Nike Mens Size 11.5 Lunar Vapor Trout 3 Pe All Star Game Metal Baseball Cleats,
Have you seen this ad yet? What do you think?