Kantar Millward Brown > Featured > Ad of the Month: Samsung Galaxy S7

Joline McGoldrick on June 08, 2016

Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2

Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2

Durability has always been a weak spot for smartphones; too many have an unpleasant memory of hefty replacement or repair fees after dropping a phone in a pool or seeing a screen shatter on concrete. These frustrations spawned the YouTube sensation of “Torture Tests.”

Adidas 8 K DB1728 Black Men's Shoes Sneakers Sports,Adidas DX-3 TRX FG 12.5 Copa Predator Rapier Soccer Boots Cleats Brand New,

For the unfamiliar, Torture Tests are videos that demonstrate whether a product can or can’t stand up to particular damage. Smartphones, in particular, are a frequent subject of these Torture Tests. YouTube houses hours of phones going into freezers or blenders, getting dropped from buildings, submerged into water, and worse.

These videos are shot by everyone from established media outlets (like CNet), to influencers, to bored teenagers, but they’re so notable because they speak to product utility – does the phone hold up as I think it will – or not?

Adidas Originals Equipment Support Boost 93/16 Mens Classic Casual Retro Trainer,adidas Mens PROPHERE Core Black/Core Black/Solar Red - DB1982,

Torture Tests are not new to advertising. As early as 1950, Timex used Torture Tests to prove its value proposition – that regardless of the circumstances, the watch kept ticking. They ran print ads with a Timex strapped to Mickey Mantle’s bat, frozen in an ice cube tray, spun for seven days in a vacuum cleaner, taped to a giant lobster claw, or wrapped around a turtle in a tank. This form of advertising captivated audiences and by the early 1960s, one in every three watches owned in the U.S. was a Timex.

timex ads

In this very funny, light-hearted ad for the Samsung Galaxy S7 featuring Lil Wayne, Samsung demonstrates both the resurgence of this trend and the migration of this trend to television advertising. In this spot, Lil Wayne pours champagne over his smartphone and even drops it in a fish tank – and it holds up. Amazing!

Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2Rare 2006 Adidas Telstar SG 561324 White/Red Mens Mens White/Red Soccer Cleats Size 10 20dbc2

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Sport: Soccer
Main Color: White Brand:

adidas

US Size: 10 Type: Cleats
UPC:

Does not apply

For marketers, what’s especially noteworthy is that this ad shows the migration of a digital video format (YouTube Torture Tests) to a traditional medium, TV. It encourages marketers to continue to be curious about the ways that audiences are both consuming and creating content, and be open to integrating this into larger campaigns on more established media.

NEW MENS ADIDAS ORIGINALS SUPERSTAR SHOES 10.5 US 100% AUTHENTIC,Adidas EQT Support ADV Women's Shoes Core Black/Sub Green by9110,ADIDAS TUBULAR DOOM SOCK PK SZ 10.5 ORIGINALS PRIMEKNIT WHITE BLACK BY3558,

Have you seen this ad yet? What do you think?

Leave a Reply Cancel reply

Skip to toolbar